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Mainstream urban is a term used to describe a radio format similar to an urban contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic. The majority of the stations cater to younger listeners; they tend to have a more hip-hop-heavy playlist compared to the R&B-heavy playlist that is very common among urban contemporary-formatted radio stations. Also, mainstream urban stations tend to target both genders with its playlist compared to urban contemporary station that tend to target mainly females[citation needed]. The term 'mainstream urban' was coined in the mid-1990s when radio stations started featuring primarily different styles of current hip-hop and R&B when it became very popular. The target demographic of the format is usually the 16- to 34-years-old males and females[citation needed]
The format features various styles of hip-hop and R&B from different regions of the country that are popular at the moment. However, the format does feature numerous classic hip-hop and R&B songs from the late '80s and '90s.
[edit] List of mainstream urban radio stations
WJHM, "102 Jamz", Orlando, FL
WWPR-FM, "Power 105.1", New York
KPWR-FM, "Power 106", Los Angeles
WGCI, "107.5 WGCI", Chicago
WPWX "Power 92", Chicago
WHHH, "Hot 96.3", Indianapolis
KBXX-FM, "97.9 The Boxx" Houston, Texas
WUSL-FM, "Power 99FM", Philadelphia
KMEL-FM, "106KMEL", San Francisco
KKDA-FM, "K-104", Dallas
WPGC-FM, "WPGC 95.5", Washington, D.C.
WJLB-FM, "FM98 WJLB", Detroit
KTTB "B96", Minneapolis
WEDR, "99 Jamz" Miami
KATZ-FM, "100.3 the Beat", Saint Louis
KVSP, "Power 103.5", Oklahoma City
WOWI-FM, "103 Jamz", Norfolk
WCKX, "Power 107.5", Columbus, Ohio
WENZ, "Z107.9", Cleveland, Ohio
WEUP-FM, "103.1 WEUP", Huntsville, Alabama
WIZF-FM, "100.9 The Wiz", Cincinnati, Ohio
WJQM-FM, "106.7 Jamz", Madison
KIPR-FM, "92.3FM, Power 92 Jams", Little Rock
KIIZ, "Z 92.3", Killeen
[edit] See also
Urban contemporary
List of urban-format radio stations in the United States
R&B/Hip-Hop Airplay panel
WRKS-FM - one of the first Mainstream Urban radio stations
Urban Soundz - Urban Events
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